What Do Real Estate Agents Do?

Ever wondered what real estate agents really do?

Whether you’re eyeing a career in real estate or simply need an agent’s help with buying or renting a home, understanding the basics of their job can be helpful.

Real estate agents are pivotal in managing transactions that involve property—be it buying, selling, or leasing.

Let’s unpack the various roles these professionals play and what makes them key players in the property market.

Here’s a brief overview of the main responsibilities for most real estate agents:

1. Property Listings and Marketing

Real estate agents are responsible for listing properties either for rent or for sale.

They take photographs, craft compelling property descriptions, and promote these listings through various channels such as online real estate platforms, social media, and print ads.

Effective marketing strategies are crucial in attracting the right buyers or tenants.

2. Buyer and Seller Representation

Agents act as intermediaries between buyers and sellers.

For sellers, they help set the right price based on market analysis, offer advice on staging the property, and negotiate on their behalf.

For buyers, they find properties that meet their needs, arrange showings, and help make offers.

3. Handling Negotiations and Transactions

One of the key skills of a real estate agent is negotiation.

They work to get the best possible deal for their clients, addressing and resolving issues along the way, ensuring a smooth transaction process.

4. Legal and Regulatory Guidance

While agents are not lawyers, they must be well-versed in the legal aspects of real estate transactions.

They ensure compliance with local laws and regulations, assist with contracts, and help navigate the complexities of property transfer or property leasing.

Types of Real Estate Agents

Not all agents do the same thing. Here are a few types of real estate agents you might encounter:

  • Sales Agents: The bread and butter of the industry, these agents specialise in helping clients buy, sell, or rent houses, units, and apartments.
  • Property Managers: Manage properties on behalf of the owner, handling tenant relations, property maintenance, and rent collection.
  • Commercial Real Estate Agents: Commercial agents deal with the buying, selling, and leasing of business properties like offices, retail spaces, and industrial buildings.
  • Buyer’s Agents: Exclusively represent buyers, helping them find and purchase properties.

Getting into Real Estate: Starting Your Career

If you’re thinking about learning more about buying, selling or leasing property and the law behind real estate, with the right training and a positive attitude, you could be the next super success in real estate!

Connect Skills Institute is a registered training provider that delivers real estate training Australia-wide for all different types of real estate agent licenses, so feel free to get in touch with us and we will be more than happy to help you in the right direction!

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